Online Marketing Munich

Win more customers. Stop wasting ad spend.

Performance marketing built in Munich: we optimise for conversions and ROI – not vanity metrics.

Free audit
15-minute analysis
Quick wins
Our marketing channels

Where we reach your customers

Multi-channel performance marketing – every channel tuned for profitable conversions.

SEO

Organic visibility that delivers qualified leads on autopilot.

Timeframe3–6 months
ROIVery high
Best forB2B & long-term

Google Ads

Instant visibility for high-intent searches across the funnel.

TimeframeImmediate
ROIHigh
Best forB2C & quick wins

Social Ads

LinkedIn, Meta & more – hyper-targeted reach with measurable outcomes.

Timeframe1–3 months
ROIMedium-high
Best forBrand & demand

Email marketing

Retention, upsell and reactivation – automated and personalised.

TimeframeImmediate–2 weeks
ROIVery high
Best forExisting customers
The problem

Why marketing budgets keep leaking

Companies burn thousands every day because strategy, tracking or optimisation are missing.

Budget without strategy

“Let’s just run some ads” – no positioning, no ICP, no KPIs.

Up to 60% budget wasted through spray & pray

Wrong channels

Instagram for enterprise B2B, Shopping for premium services – poor channel fit kills results.

Conversion rates drop by up to 70%

No reliable tracking

Likes and impressions don’t equal revenue. Without KPIs you’re flying blind.

ROI stays a black box without data

No optimisation

Campaigns run untouched for months while performance declines week over week.

-35% performance per quarter without testing

We make performance marketing predictable.

Data-first, strategic, transparent – every euro works towards your revenue goals.

Clear strategy
Right channel mix
Transparent dashboards
Continuous optimisation
Our approach

How performance marketing should work

Three phases from audit to scale – always anchored in ROI and unit economics.

Analyse & strategise

We audit your business, ICPs and competitors before spending a single euro.

  • Audience & competitive research
  • Channel & offer strategy
  • Messaging & funnel blueprint
  • Tracking plan & KPI definitions

Launch & test

We launch across the right channels with airtight tracking, creative testing and CRO.

  • Channel-specific campaign setup
  • A/B testing across ads & landing pages
  • Budget allocation by performance
  • Conversion-focused creatives

Measure & scale

We iterate weekly, scale what works and automate what can be automated.

  • Live dashboards for all KPIs
  • Weekly performance reviews
  • Automated budget optimisation
  • Monthly strategy recaps

Sound good? Kick off with a free marketing audit.

We map your current setup and highlight the fastest levers for more revenue.

Your path to more leads

4 steps to measurable marketing success

From the free audit to scaling campaigns – transparent, pragmatic, ROI-first.

01

Free marketing audit

15-minute walkthrough of your stack, quick wins and hidden gaps.

02

Strategy workshop

We define ICPs, offers, channels, budgets and KPIs together.

03

Build & launch

Campaigns, creatives and tracking are built, QA’d and launched.

04

Optimise & scale

Ongoing testing, reporting and budget scaling based on results.

Ready for step one? The marketing audit is free and non-binding.

100% free
No commitment
15 minutes of your time
Marketing stack

Tools & platforms for performance marketing

We blend proven platforms with custom builds – aligned with your tech landscape.

Advertising & paid media

PPC
Google Ads logo

Google Ads

Keyword campaigns with full conversion visibility

Social
Meta Ads logo

Meta Ads

Creative-led campaigns across Facebook & Instagram

B2B

LinkedIn Ads

Reach decision makers with account-based targeting

PPC
Microsoft Ads logo

Microsoft Ads

Extra reach for high-intent audiences

Analytics & tracking

Analytics
Google Analytics 4 logo

Google Analytics 4

Event-based measurement with actionable reports

Tracking
Google Tag Manager logo

Google Tag Manager

Central control of every pixel and event

Reporting
Looker Studio logo

Looker Studio

Interactive dashboards for marketing & sales KPIs

Marketing automation & CRM

Email
HubSpot / Mailchimp logo

HubSpot / Mailchimp

Automated journeys for leads and customers

Automation
Zapier / Make logo

Zapier / Make

No-code workflows across your stack

CRM

CRM integration

Direct lead handoff to Salesforce, Pipedrive & more

Custom builds

Dashboard

Custom dashboards

Every KPI in real time – tailored to your stakeholders

Development

API integrations

Connect external data sources and systems

Automation

Marketing automation

Rule-based workflows that increase conversions

The right stack for your goals

During the free marketing audit we review your current stack and recommend the best blend of standard platforms and custom builds.

Budget-efficient
Tailored
Scalable

Ready for performance marketing?

Kick off with our free audit – we show you the fastest path to more revenue.

100% free
No commitment
Fast execution
FAQ

Online marketing FAQ

The most common questions about performance marketing – answered without fluff.

The better question: what does it cost not to do it? In the free audit we show exactly where money leaks. Pricing stays transparent and tied to outcomes – you invest in what measurably works, nothing else.
Google Ads: first leads after 7–14 days. Social ads: conversions after 2–4 weeks. SEO: visible lift after 8–12 weeks, full impact after ~6 months. Email automation: positive ROI from day one. We optimise for revenue, not vanity.
You can – 95% of teams lose money doing so. Common pitfalls: wrong targeting (–60% ROI), missing conversion tracking, no experimentation. We’ve optimised 2M+ € in ad spend. That alone saves more than our fee.
ROI focus over vanity metrics. Live dashboards over slide decks. Technical setup over guesswork. You get data, clarity and decisions on facts – plus we start with a free audit instead of a sales pitch.
Tools without strategy are like a gym membership without a training plan. Platforms only deliver with proper setup, content, automation and refinement. We implement everything end-to-end and train your team.
Online Marketing Munich | Performance Marketing Agency | lead.online